Find what's costing your Shopify store sales.
Revenue tracking, conversion diagnosis, and multiple behavioral modules — without cookies, consent banners, or a $129/month bill. Install, and your first findings appear within 24 hours.
Free forever. No credit card. Works with every Shopify plan.
Shopify analytics tells you what happened. INSG tells you why.
Built-in Shopify reports show pageviews and sales. INSG automatically diagnoses the conversion problems between them — and estimates how much each one costs you.
Shopify + GA4 + Triple Whale
- Three dashboards to check every morning
- Cookie consent banners on every page
- $129+/month for revenue attribution
- No behavior analytics or UX insights
- 60KB+ of tracking scripts
- You find problems manually — or miss them
INSG for Shopify
- One dashboard with everything
- No consent banner needed
- Revenue tracking included free
- Multiple behavioral modules + click heatmaps
- ~5 KB script, loads in Shopify's sandbox
- Conversion issues found and ranked automatically
Every step from browse to purchase. Tracked automatically.
INSG's Shopify Web Pixel captures the full shopping funnel with zero configuration. No theme edits, no Liquid snippets, no tag managers.
Revenue intelligence that works on day one.
Order data syncs directly from your Shopify admin. No manual exports, no waiting for webhooks to catch up. Historical orders import automatically on install.
Order sync
Every order, refund, and cancellation — synced automatically from your Shopify admin.
Revenue attribution
See which pages, channels, and campaigns actually drive purchases — not just clicks.
Abandoned checkout tracking
Know where shoppers drop off: contact info, shipping, or payment.
Product performance
Views vs. add-to-carts vs. purchases per product. Spot underperformers instantly.
Refund tracking
Full and partial refunds with reason codes. Know your real net revenue.
Coupon tracking
Which discount codes drive revenue and which just cut margin.
See exactly where shoppers drop off.
A visual funnel from product view to purchase. Each step shows the drop-off rate and estimated revenue lost — so you know which step to fix first.
Beyond what any Shopify analytics app shows you.
Revenue tools tell you how much you made. Behavior tools show you where people click. INSG does both — and connects them to tell you what to fix.
Conversion Diagnosis
Automatically finds what's hurting your conversion rate — invisible CTAs, checkout friction, mobile issues — ranked by revenue impact.
Revenue Leak Detection
Every issue comes with an estimated dollar impact so you fix the highest-value problems first.
Click Heatmaps
See where shoppers click on product pages, collections, and checkout. Filter by all clicks, rage clicks, or dead clicks.
Customer Lifetime Value
Track repeat purchase rates, average order frequency, and estimated LTV by customer cohort.
Cohort Analysis
See how each month's first-time buyers behave over time — repeat rates, revenue per cohort, days to second order.
Channel Grading
Every traffic source gets an A–F grade based on how well it converts. Find wasted ad spend before it adds up.
Customer Segments
Automatic visitor grouping by behavior. See conversion rates, attention time, and top entry channels per segment.
Anomaly Alerts
Automatic detection when revenue, traffic, or UX metrics deviate from normal. Catch problems the day they start.
Cart Rescue Nudge
Automatically detects hesitant shoppers and offers a one-time discount to convert them. Anti-gaming gates prevent abuse. Codes are created and cleaned up automatically.
Privacy Health Score
Scans your store for third-party trackers, cookies, and consent gaps. Get a 0–100 privacy score with clear recommendations.
Multiple modules measuring what visitors actually do.
Engagement, frustration, performance, and acquisition signals — captured automatically through Shopify's sandboxed Web Pixel. No theme code, no Liquid edits. ~5 KB gzipped, all modules included.
Three steps. Revenue data in minutes.
INSG vs. the Shopify analytics landscape
| Feature | INSG | Triple Whale | Lifetimely | Lucky Orange |
|---|---|---|---|---|
| Starting price | Free | $129/mo | $19/mo | $39/mo |
| Revenue tracking | Included free | $129/mo+ | $19/mo+ | No |
| Behavior analytics | Multiple modules | No | No | Basic |
| Click heatmaps | Standard plan | No | No | Yes |
| Conversion diagnosis | Automatic | No | No | No |
| Cookies required | No | Yes | Yes | Yes |
| Consent banner needed | No | Yes | Yes | Yes |
| LTV & cohort analysis | Included | Yes | Yes | No |
| Channel grading | A–F grades | Basic | No | No |
| Cart rescue nudges | Pro plan | No | No | No |
| Privacy health scanning | Yes | No | No | No |
| Script size | ~5 KB | 60KB+ | 40KB+ | 50KB+ |
| GDPR compliant | By design | With consent | With consent | With consent |
Privacy-first. Not privacy-ish.
Most Shopify analytics apps set cookies, store IPs, and require consent banners. INSG doesn't do any of that — and it checks if your other tools do.
FAQ
How does INSG track revenue without cookies?
Do I need to configure anything after installing?
Will this slow down my store?
How is this different from Shopify's built-in analytics?
Does INSG replace Triple Whale or Lifetimely?
What about GDPR and privacy regulations?
How far back does the order history go?
Can I use INSG alongside other analytics tools?
What Shopify plans is this compatible with?
Stop guessing. Start diagnosing.
Revenue tracking, conversion diagnosis, behavior analytics, and privacy compliance — free forever. No cookies, no consent banners, no $129/month surprise.