One lightweight script captures real visitor behavior. INSG turns it into ranked diagnoses, revenue impact, and clear fixes — automatically.
INSG evaluates every page against dozens of diagnostic rules. Each finding requires multiple confirming signals and passes contradiction checks before surfacing. No single-metric false alarms. Built on the SBDA framework (Sessions → Behavior → Diagnosis → Action).
INSG estimates revenue at risk for every finding, so you fix the highest-impact problems first.
A lightweight script captures the behavior patterns that actually explain why users don't convert.
Real user measurements from real browsers — not synthetic lab tests.
Install the WordPress plugin, activate, done. Every step from product view to purchase — tracked automatically. No Tag Manager. No data layer.
Works with WooCommerce and WP EasyCart. Both auto-detected on activation.
INSG connects storefront behavior to checkout outcomes, so you can see where revenue is actually leaking.
Click heatmaps overlaid on your real page layout. Filter by click type, device, and time period. Heatmaps are evidence, not guesswork.
INSG detects shoppers who return to their cart multiple times without buying — a strong signal of price uncertainty or indecision. When the behavioral threshold is met, a one-time discount code appears in a non-intrusive banner. The code is created on-demand via the Shopify Admin API and automatically cleaned up after expiry.
Built for privacy-first teams that still need actionable insight. No consent banner required.
Add the WordPress plugin or drop the script tag into your site.
INSG starts capturing behavior immediately. No configuration.
First findings within 24 hours. Clear issues, clear fixes.
Start free. No credit card. First findings in 24 hours.
Want the full technical breakdown? See docs