About INSG

INSG exists because web analytics shouldn't require invading your visitors' privacy.

Google Analytics tracks users across the web, sets cookies, requires consent banners, and sends your visitors' data to Google's advertising machine. Most site owners don't need any of that. They just want to know: how many people visited? Which pages are popular? Where did they come from?

INSG answers those questions with a ~5 KB gzip script (multiple modules — smaller than most images) that never sets a cookie, never fingerprints a browser, and never stores directly identifying data. Your analytics run on a global edge network, so they're fast everywhere. And because we don't use cookies or client-side storage, you don't need a consent banner.

Why we built this

We were tired of paying $9+/month for privacy-first analytics, and tired of self-hosting open-source alternatives that needed constant maintenance. We wanted something in between: affordable, hosted, private, and dead simple.

INSG is that thing. A free plan that actually works. Paid plans starting at $9/month. No VC funding, no growth-at-all-costs pressure. Just a useful tool at a fair price.

How it works

  • 1. Add a single script tag to your site. It's ~5 KB gzip with all modules — smaller than most images.
  • 2. When someone visits your page, the script sends a lightweight beacon to our edge servers. Zero client-side storage — no cookies, no sessionStorage, no localStorage writes. Session grouping happens server-side. No fingerprinting, no directly identifying data stored.
  • 3. We aggregate the data into pageviews, visitors, referrers, countries, devices, and browsers. No individual user profiles are ever created.
  • 4. View your dashboard. That's it. Simple analytics for people who respect their users.

Privacy by design

IP addresses are processed transiently in memory, combined with the visitor's User-Agent and a daily rotating salt, then fed into a one-way hash function. The output is an anonymous identifier that cannot be reversed to recover the original IP. The salt rotates every 24 hours, preventing cross-day tracking. The IP is never stored, never logged. We don't set cookies. We don't use fingerprinting. We don't build user profiles. We don't sell data. We don't share data. We minimize what we store — no names, no emails, no IP addresses, no persistent identifiers.

Contact

Questions, feedback, or just want to say hi? Email us at hello@insg.io.