Look at your content
Start with your most visited pages. Check where visits begin, how far people scroll, and which actions happen next. A page can be useful even when it is not the busiest.
From a visit to a clear picture.
A simple guide to reading your website statistics.
The basics
A visit is a browsing session. Page views count the pages opened during that visit. Reading the two together helps you see how much of your website people explore.
- Visits
- Browsing sessions
- Page views
- Pages opened
- Sources
- Where visits begin
Follow the trend
Compare similar periods before drawing conclusions. Look for patterns over time, then use sources and campaigns to understand what changed.
Take the next step
Choose one question, open the relevant report, and make a small change. Add a timeline note so you can compare the results later.