Insights & Updates
Thoughts on privacy, analytics, and building a better web.
How to Switch From Google Analytics GA4 (Without Losing What Matters)
A step-by-step walkthrough for replacing Google Analytics GA4 with cookieless, privacy-first analytics. Covers what to export, how to remove GA4, and what changes after the switch.
Read article →Why We Never Store Your IP Address (And What We Do Instead)
Most 'privacy-first' analytics tools hash your IP and store the hash. We process it transiently, destroy it irreversibly, and store nothing that can identify anyone. Here's how — and what it means under GDPR.
Read article →Build Your Own Analytics Script in Under 2KB
Most analytics tools ship one bloated script to everyone. INSG lets you pick exactly which modules you need — multiple behavioral modules at ~5 KB gzipped.
Read article →Privacy and Revenue Attribution: Why You Shouldn't Have to Choose
Most analytics tools either protect privacy or track revenue. INSG does both — with truly anonymous visitor counting and Stripe revenue attribution, no directly identifying data stored.
Read article →How Ad-Blocker Bypass Works (And Why It's Not Evil)
Ad blockers hide 25-40% of your real traffic. Here's how analytics bypass works, why it's different from ad tracking, and how INSG does it ethically.
Read article →Why You Don't Need Google Analytics
Google Analytics is overkill for most websites. A simpler, privacy-first alternative gives you everything you actually need — without the baggage.
Read article →GDPR-Compliant Analytics Without a Consent Banner
You can track website analytics and stay GDPR compliant without a cookie consent banner. Here's how cookieless analytics makes it possible.
Read article →Plausible vs INSG: Which One Should You Pick?
An honest comparison of Plausible Analytics and INSG — where each one wins, where each falls short, and who should use what.
Read article →What Is Cookieless Analytics? A Plain-English Explanation
Cookieless analytics measures website traffic without setting cookies or collecting personal data. Here's what that actually means and why people are switching.
Read article →Website Analytics for Indie Developers: What You Actually Need
You don't need Google Analytics. Here's what indie devs, bloggers, and side project builders actually need from their analytics tool.
Read article →How a 2KB Analytics Script Keeps Your Site Fast
Google Analytics adds 45KB+ to every page load. Script size matters more than you think for performance, SEO, and user experience.
Read article →Every Privacy-First Analytics Tool Compared (2026)
Plausible, Fathom, Umami, GoatCounter, Pirsch, Simple Analytics, and INSG — what each costs, what each does well, and which one you should actually pick.
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