Stop guessing why users don't convert

Find what's costing you sales.

INSG shows you exactly what's costing you sales — and how to fix it.

Takes 60 seconds. No cookies. No consent banners. No credit card.

Behavior signals Scroll, clicks, rage, copy, CTA, vitals
Diagnoses Multi-signal, ranked by impact
Clear actions Evidence + fix for every issue

Most stores are leaking revenue like this

Last 7 days · Mobile + desktop
88% confidence
Revenue at risk
$8,420
Active findings
3
Affected sessions
14.6%

CTA not visible on mobile product pages

High

Most shoppers leave before seeing your add-to-cart button on smaller screens.

CTA visibility 22% Median scroll 38% Mobile conversion -41%
Fix: Move CTA above the fold and add a sticky mobile buy bar.

Users expect the hero image to open

Medium

Repeated taps and rage clicks suggest your product image looks interactive, but nothing happens.

37 rage-click sessions Exit rate 71% Selector .hero-image
Fix: Add tap-to-zoom or remove click affordance.

Checkout error spike after theme update

Watch

JavaScript failures increased after the latest release and are now correlated with checkout abandonment.

JS errors +2.4x Checkout completion -18% Safari affected most
Fix: Review payment-step scripts and theme bundle changes.
The problem

Analytics shows you data.
It doesn't tell you what to fix.

Teams already have charts. What they don't have is clear diagnoses ranked by impact, with recommended actions they can implement today.

01

Too many metrics

Scroll depth, click rates, performance scores, drop-offs, and heatmaps pile up fast. Most teams never translate that into action.

02

Weak interpretation

One signal alone rarely means much. Rage clicks can mean friction, confusion, or just impatience. Context is everything.

03

Lost revenue stays hidden

Broken interactions, weak mobile layouts, low CTA visibility, and checkout errors silently chip away at conversion every day.

What you get

Everything you need to find and fix what's broken.

INSG combines behavior signals, deterministic diagnostics, and prioritized actions so product, growth, and ecommerce teams can move quickly.

Behavior signals

Track the moments that matter: scroll depth, rage clicks, dead clicks, copy events, reading patterns, product engagement, and more.

• Web vitals and network hints • Mobile-specific friction signals • Heatmap and DOM context

Diagnoses you can trust

INSG does not fire on one weak event. It uses multi-signal rules, confidence scoring, suppression checks, and baseline comparisons.

• CTA placement issues • Broken interactions (rage/dead clicks) • Checkout friction and JS regressions

Action, not dashboard clutter

Every finding comes with evidence, likely cause, expected impact, and recommended next steps your team can actually implement.

• Top 3 revenue leaks • Prioritized fixes by impact • Clear evidence for each call

INSG analyzes multiple signals together — so it only shows issues that actually matter. See how it works →

Analytics tells you that users dropped off. INSG tells you where they struggled, why it likely happened, and what to fix first.

That means less time staring at reports and more time improving pages, reducing checkout friction, and recovering lost conversion.

Pricing

Simple plans built around signal depth and insight.

Start free. Upgrade when you need more.

Free

Get started with privacy-first analytics on up to 3 sites. No credit card required.

$0 / month
• 3 sites • All tracker modules • Real-time visitor count • Public dashboards • 90-day data retention
Start Free

Standard

Unlimited sites with ad-blocker bypass, heatmaps, AI analysis, and longer retention.

$9 / month
• Unlimited sites • Everything in Free, plus: • Ad-blocker bypass • Click heatmaps • Email reports • AI-powered analysis • AI traffic detection • Smart Scores • CSV export • 1-year data retention
Start Standard
Most popular

Pro

Unlimited sites with custom domains, compliance reports, and extended retention.

$19 / month
• Unlimited sites • Everything in Standard, plus: • Custom domains • Compliance reports (10+ frameworks) • Cart Rescue Nudge • 2-year data retention
Start Pro
FAQ

Questions you'll need answered.

Is INSG just another analytics tool?

No. Analytics tools usually stop at reporting. INSG is built to interpret behavior, validate likely issues, and show what to do next.

How does INSG avoid false positives?

Findings are based on minimum sample thresholds, multi-signal confirmation, contradiction checks, baseline comparisons, and confidence scoring.

What makes it useful for WooCommerce?

WooCommerce environments are often plugin-heavy and fragile. INSG is designed to detect the exact interaction, performance, and checkout issues that hurt those stores most.

Does AI replace the rules engine?

No. Deterministic rules come first. AI is layered on later to summarize, rank, and explain findings once enough trustworthy data exists.

Is this GDPR compliant?

Yes. Zero cookies, zero client-side storage, no IP addresses stored. Behavioral data is aggregate-only. No consent banner needed.

How does the tracker work?

A ~5 KB script (gzipped) with multiple modules — smaller than most images. To get the same coverage with other tools you'd need a basic analytics script plus a heatmap tool, totalling 40 KB+. Zero client-side storage. All data flows through our global edge network and is stored in an EU-based database.

Get started

See what's costing you sales this week.

Install INSG, validate the tracker, and start with the clearest issues affecting conversion, mobile UX, and checkout performance.